Building your X factor No. 3: The power of partnership Just as Xander never stops practicing, we need to continue innovating. Because to be No. 1, you have to be the best.


Ah, the underdog. In sports, there’s nothing better.

After all, who doesn’t love it when the scrappy squad rallies to beat a team full of all-stars? Like when the No. 15-ranked Oral Roberts Golden Eagles defeated the No. 2-ranked Ohio State Buckeyes in the first round of the 2021 NCAA Men’s Basketball Tournament.

Besides the 500ish Hylanders who went to Ohio State, the rest of us were cheering, right?

Yeah, I’m in huge trouble right now. Luckily, I’ve worked at Hyland remotely for 15 years and no one knows where to find me.

Partnering up to level up

In the business world, being the underdog isn’t necessarily a good thing. You might have the greatest products and services, but if no one knows about you, it makes it more difficult to win.

So, a few years ago, as part of our mission to be No. 1 in content services, we enlisted pro golfer Xander Schauffele, who the PGA currently ranks at No. 7, as our brand ambassador.

Xander Schauffele

Back when we first formed our partnership, Xander was far from a household name. Much like Hyland, he was doing amazing things on the golf course, defeating better-known competitors, and offering a comprehensive game from tee to green. So he was the perfect choice as our brand ambassador.

After all, while we’ve been successful and have grown tremendously over the last 30 years, some people had still never heard of us.

“We too felt like the underdog,” said Ed McQuiston, chief commercial officer at Hyland. “We liked the idea of partnering together with Xander to help us both lose our status as underdogs.”

And it’s working. But just as Xander never stops practicing, we need to continue innovating. Because to be No. 1, you have to be the best.

The power of partnership

In our world, that means helping our customers shed their underdog rankings with cutting-edge technology like robotic process automation, the cloud, and intelligent automation. It’s all about giving our customers quick, easy access to the information they need to make the most informed decisions and provide the best service.

At Hyland, we’ve always taken the concept of partnership seriously. It’s one of our core values. In fact, we take it so seriously, we even consider our customers as partners. That’s why we’ve always included customer requests in our software updates. Because when they win, we win.

Simply put, without our varied partners, we wouldn’t be where we are today – a leader in content services.

Alas, in the 2021 NCAA Men’s Basketball Tournament, the Oral Roberts Golden Eagles succumbed to the No. 3 Arkansas Razorbacks. But the Razorbacks lost to the No. 1 Baylor Bears. Thus proving there’s something to this whole ranking thing.

Apparently, a fearsome mascot helps too. I’m thinking the Hyland Hippos has a good ring to it.

We hope you’ve enjoyed the building your X factor series. And we wish Xander good luck at The 2021 Masters Tournament, starting this Thursday!

Scoop Skupien

Scoop Skupien

Scoop Skupien is a former radio station mascot. A rabbit, if you really want to know. These days, he’s a content marketing manager at Hyland, as well as the editor... read more about: Scoop Skupien

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