#IASA2017: all systems go!


The annual IASA Conference officially kicked off this morning with a keynote from Captain Scott Kelly, retired U.S. astronaut and Navy veteran, and I’m still in awe of his presentation. I’ve always had an interest in space – but even more so after moving to Florida 13 years ago and then following Kelly’s most recent mission, spending a year in space to study the effects on the human body.

During his time on stage, Kelly recounted his early years building up to a career in the Navy and as an astronaut with NASA. Following along with other insurance industry representatives, I almost immediately translated what he was saying and compared it to what we’re currently seeing in the industry.

Prepare for takeoff

As a child, Kelly wasn’t as focused in school as his twin brother, Mark, but remembers from an early age wanting to be an astronaut. While it did not come easy, he remembers picking up the mantra that the sky is not the limit – so shoot for the stars.

However, choosing the hard path obviously isn’t easy. It involves a lot of dedication. So Kelly outlined three tips to achieve far-reaching goals: set a plan, work as a team and go beyond the status quo. I think these tips align perfectly as best practices for insurers during this time of massive disruption.

Many insurers feel the necessary digitization trends happening in the industry are overwhelming and daunting. Kelly’s tips couldn’t have been suited for a more perfect audience. I hope to bring them into all the conversations we’re having at this show.

Here are the details:

  • Set a plan

Think about your digitization journey – where you’d like to be and the technology you need to get there. Evaluate your current processes and technology solutions and where they need to change to achieve your goal(s). Research what technology providers are able to help you achieve modernization and align your offerings with your customers’ expectations.

  • Work as a team

To ensure positive reactions to new technology, involve your employees and customers early in your digital transformation process. Keep them updated on the plan and the different routes to achieve that plan. Ask for input and communicate you are searching for a solution that is intuitive, meets their needs and ensures positive interactions.

  • Challenge the status quo

Realize that change shouldn’t be a one-time thing. It should be constant to keep up with the pace of disruption. To stay ahead of the status quo, make minor adjustments and updates constantly to deliver the best service.

Rocket by booth 921

I’m so excited to continue to expand my industry knowledge at #IASA2017. I can already tell it’s going to be a great conference.

I look forward to speaking with attendees about what goals they are setting this year and how they are challenging their organizations’ status quo. Stop by booth #921 on the show floor to hear how we’re helping insurers strategize to achieve their technology goals and reach the stars!

Cara McFarlane

Cara McFarlane

Cara McFarlane is the global solution marketing manager for Hyland’s insurance vertical. Her mission is to effectively position Hyland as the leading content services platform within the insurance market by... read more about: Cara McFarlane

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