What our execs are reading: Scott Craig, AVP, Product Management

Thanks for joining us for another installment of the What our execs are reading series, where the leaders of our business share what has inspired them in the past, or what is currently guiding them.

This time, we hear from Scott Craig, AVP of Product Management at Hyland.


I always keep three or four books on my iPad for when I can steal a quiet moment.

While it isn’t fun, being in quarantine has been a great time to do some extra reading. And I’ve recently finished a few really good books.

The stories we learn from

The first is The Curiosity Muscle, written by Diana Kander and Andy Fromm.

In Japan, many business books are written as parables that use characters and scenes from the workplace to illustrate ideas. Kander has written a few books utilizing this concept. It can be helpful to put yourself in another person’s head, rather just reading about abstract concepts.

The story revolves around an executive who has been demoted after becoming complacent and not delivering results. Through the course of the book, he has to rediscover what made him successful in the past and challenge how he views innovation and growth.

Here are a couple of great concepts and quotes that I noted for myself:

  • “Innovation theater is going through the motions of creating new stuff without ever impacting the bottom line.”
  • Vanity Metrics: Metrics that make you feel good, but don’t really reflect reality.
  • “If you aren’t surprised by the responses when you ask for feedback, then you aren’t being curious.”

The bottom line is that curiosity is necessary to battle against complacency and stagnation.

As you grow and become more successful, it is natural to also become more entrenched in your ideas. The best and most successful leaders never stop challenging themselves and their colleagues to learn and be curious.

Seeing life through new eyes

I also try to read about different parts of the world and cultures. I just finished an amazing book about the Nigerian civil war told through the eyes of two sisters.

Half of a Yellow Sun by Chimamanda Ngozi Adichie opened my eyes to a part of the world that I’m not familiar with. It’s not always an easy read, but it was wonderfully written.

Fly me to the … river

Finally, I read just finished The Feather Thief by Kirk Wallace Johnson. It’s a book about the world of high-end fly tying – the process of making an artificial fly to catch fish.

The book covers the amazing, weird history of tying flies using feathers from exotic birds. Natural history and true crime intersect in a very entertaining way. Spoiler alert: The book is about someone who steals rare and sometimes extinct birds from a museum for fly tying.

See you next time!

Thanks for stopping by. We’ll be back soon with more inspirational and interesting reading.

In the meantime, let us know what you’re reading!

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