Transactional content management: The rising star in the Gartner Magic Quadrant for ECM, 2010

NOTE: Below is my personal view of the report. While my interpretation of the findings is well-informed by frequent dialogue with Gartner ECM analysts, the only people entitled to offer a definitive opinion about vendor placement are the authors of the report. My opinion is not a substitute for speaking to the analysts directly using the inquiry time available to paid subscribers of Gartner’s advisory services.

According to the Gartner Magic Quadrant for ECM, 2010, the ECM market can be divided into four subsets.

  1. Transactional content management (TCM) (a system of record for managing process-related documents)
  2. Social content management (team collaboration extended by social media tools)
  3. Online channel optimization (WCM, digital asset management and social media tools serving as systems of engagement)
  4. ECM as infrastructure (domain of IBM, Oracle and Microsoft)

While the MQ graphic continues to represent an aggregate view of the ECM market, vendor placement is now better aligned (not perfectly mind you!) with each vendor’s strengths in one or more sub-segments of the ECM market.

And Hyland? Hyland’s newfound Leader status reflects its longstanding track record in the TCM arena. Pure and simple.

It’s important to note that TCM is not just paper scanning as some would suggest. Solutions in this segment of the market serve as systems of record for content files, specifically when used in the context of transaction and case-driven business processes. Far from being static repositories for scanned images, leading software suites in this space provide sophisticated process automation and case-based applications.

In fact, I would argue that TCM is as much a subset of the business process management (BPM) market as it is a subset of ECM. 

TCM is the most mature segment of ECM. And, it’s the one that demands the deepest functionality and domain expertise for horizontal (e.g. accounts payable invoice automation) and industry-specific processes (e.g. patient chart deficiency management, insurance claims processing, agenda and minutes management). 

That level of depth requires focus, commitment and the ability to demonstrate value relevant to specific audiences. Being a Leader does not make us all things to all people. It recognizes what we do well today and what we’re positioning ourselves to be capable of in the future.


Ken Burns

Ken Burns manages the Analyst and Influencer Relations program globally for Hyland, creator of OnBase. He is responsible for keep leading industry analyst firms informed about Hyland’s company and product... read more about: Ken Burns

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