3 ways to create a clinical content strategy – without breaking the bank


Access to clinical content is essential to delivering the best patient care. Therefore, a proven clinical content strategy is top of mind for CIOS. But as healthcare IT leaders suffer from a seemingly never-ending supply of projects, this strategy can seem elusive.

Since IT completed the first wave of EMR, ERP, PACS and other projects, we’ve seen the second wave of projects often include the replacement and consolidation of the original systems put in place during the first wave.

Reducing your IT sprawl

Although this may feel frustrating, providers now have a much more comprehensive strategy for their technology portfolios, especially when it comes to the number of IT systems and strategic partners they leverage. In an effort to more easily secure, access and exchange clinical content, providers are consolidating the number of IT systems they have, particularly when it comes to imaging.

Most providers have several imaging systems, which create several information silos. To provide clinicians with better access to patient information, conserve IT resources and create a more secure IT infrastructure, healthcare organizations are consolidating PACS systems into a vendor neutral archive (VNA).

This can be a very effective tool, but what happens to patient content like lab results, letters, EKG strips, physician notes and images that aren’t in a standard DICOM format?

Organizations are striving to unify content and provide clinicians with all the information they need within one system. However, they also want to do this without breaking the bank. This is where enterprise content management (ECM) systems put on their capes and fly to the rescue.

3 ways to optimize

There are three ways the right ECM solution helps create a more comprehensive clinical content strategy in a cost-effective manner:

1. It integrates easily with existing IT systems

Integrating systems like your EMR and ERP give them the ability to communicate and share information.

2. It securely stores clinical content in its native format

This enables that content to move securely across the organization without proprietary file wrappers standing in its way.

3. It is easily scalable

This enables your organization to leverage a single repository for all clinical, administrative and financial content, eliminating data silos and ancillary databases.

One content repository on one platform with one code base simplifies upgrades ensures that clinicians have access to important clinical content the moment they need it, improving care. It also allows your IT staff to focus on other projects.

Sometimes, the simplest answer is the right one.

Kate Barney, RN, is Hyland's marketing portfolio manager for the healthcare industry.
Kate Barney

Kate Barney

Kate Barney, RN, is Hyland’s marketing portfolio manager for the healthcare industry.

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