AIIM19: Frogs, fairy tales, and digital transformation

Remember the classic fairy tale about the frog who needs a spoiled princess to kiss him so he can transform into a handsome prince? Let’s throw a wrench into that story.

What if the princess finally kissed the frog, and instead of turning into a handsome prince, he turned into a mouse? Would the princess be happy? Would the story have a happy ending?

Nope. The princess would wonder why she wasted her time with the frog and find another prince.

Responding to consumer demand

The truth is, consumers today (this writer included) are spoiled by technology that gives us all the information and tools to do exactly what we need (or just want) to do … on a Saturday morning … while drinking our coffee … and still wearing our pajamas.

Technology is getting better by the minute. And consumers are getting more spoiled as you read this article. That’s why successful organizations are using digital transformation to respond to consumer demand.

After all, who wants to do business with a company that gives you a mouse when you’re expecting a handsome prince?

In other words, your organization’s digital transformation has to lead to better experiences for your customers in exchange for their time and business. If it doesn’t, they will move on.

At AIIM2019, as in years past, digital transformation is the big topic. But this year, there’s an increased focus on the way users and customers consume information, which is reflected in the agenda.

If you’re headed to the conference this year, don’t miss the following sessions that will help your company make its most useful and appealing transformation yet  ̶  for customers and princesses alike.

Spoil yourself with insights at these four key sessions

1. Solutions Showcase: Realizing the promise of content services

Tuesday, March 26

4:30 p.m. – 4:50 p.m.

The enterprise content management (ECM) capabilities of the past no longer fully reflect the way users create and interact with information. Thus, the leading solutions in this space have evolved into content services.

A successful content services approach leverages these new demands and combats information silos by delivering the right information to the right people at the right time – across a range of repositories, systems, and locations. In this session, we take a look at the key capabilities and how to find the right content services platform for your organization.

2. Roundtable discussion: The “human side” of intelligent automation

Tuesday, March 26

5:25 p.m. – 6:10 p.m.

From robotic process automation to intelligent capture, intelligent automation capabilities have the ability to not only transform your processes but also empower your employees and support better experiences for the people you serve.

Join this interactive roundtable to discuss how emerging technologies play a role in our organizations today (both internally and externally); where they will take us in the future; and (phew!) how humans still fit into the picture. We’ll also share some new research on the current state of intelligent automation so you can determine how your organization stacks up.

We’ll discuss:

  • How organizations of all kinds are using – or planning to use – intelligent automation technology
  • Specific benefits for employee productivity and customer experience
  • Why robots can’t replace mankind (the limits of intelligent automation and where humans still need to play a role)

3. Executive Session: Will intelligent information management professionals be replaced by intelligent machines?

Wednesday, March 27

10:15 a.m. – 11:00 a.m.

The emergence of technologies such as automated intelligence, machine learning and robotic process automation are having a profound impact on the intelligent information management (IIM) space. As content services  professionals, we have long touted our ability to deliver incredible cost savings by automating manual business processes and eliminating mundane tasks.

However, in a weird twist of fate, will we be replaced by the intelligent technologies emerging in the content services realm? What if the acronym “AIIM” really stands for something much more sinister than we’ve been led to believe? Come to this session to find out!

This session will focus on helping us to re-discover our purpose in this new world by:

  • Focusing on what’s most important to our organizations and ourselves
  • Identifying the skills that will never be replaced by technology
  • Imagining our future potential

4. HR in the cloud: Better customer experience for Heinen’s Grocery Stores

Wednesday, March 27

11:35 a.m. – 11:55 a.m.

In this session, Bob Walters, business analyst for Heinen’s Grocery Stores, will share how digitizing and automating employee file management and other HR processes freed the organization and its employees from frustrating, paper-based processing. This empowers employees to focus on their strengths  ̶  providing great service and fine food options to store customers.

Attendees will learn the benefits of digital transformation in HR as well as why a cloud-hosted solution was the best option for Heinen’s.

Ready to learn more?

Are you heading to San Diego for AIIM19? Are you ready to learn more about how content services and digital transformation can set your organization up for success?

If so, check out our sessions or stop by booth 29 to say hello and chat with us about your initiatives. While there won’t be any fairy tale characters there, we can guarantee you’ll get useful insights to help your organization spoil customers with a transformed digital experience and better service from happier employees

No kissing of frogs required.

Want even more proof that Hyland’s sessions and booth should be on your agenda for AIIM2019? Hyland is recognized as a leader in Gartner’s 2018 Magic Quadrant for Content Services Platforms. Get your copy of the report here.

Amanda Ulery

Amanda Ulery

In her more than seven (wonderful) years at Hyland, Amanda Ulery has taken on the mission of sharing the business value of Hyland solutions with anyone who will listen. The proud manager of the product marketing team, she has a background in integrated marketing, the stubborn focus (and eye for detail) of an ex-journalist and the goal of helping the world realize how Hyland solutions can truly transform the way we work.

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