A business lesson from Star Wars: The Force Awakens


I’m sorry. You’re going to hate me.

I wasn’t very impressed with the new Star Wars movie: The Force Awakens. I imagine the writing session went something like this:

“And these guys have a… a… giant Death Star.”

“We already did that.”

“We’ll make it bigger!”

“Perfect! And at the end, we’ll blow it up!”

“This thing writes itself.”

Personally, I want to see a less familiar plot line. But apparently, millions of people disagree. They like the familiarity.

Give them the familiarity they crave

So the business lesson here is: Give your customers, members, and all the other people you have business relationships with the familiarity they want. For your customers and members, that probably means offering them access to information on smartphones.

For your employees, that means access to real-time information through the familiar applications they use every day. Whether you rely on your ERP, accounting, HR, claims, lending, electronic medical record, student information or other critical systems, they drive your core processes.

However, when working with these applications, users frequently also rely on information stored elsewhere to make decisions. The best way to alleviate this issue is by using enterprise content management (ECM) as a central place to store your information.

The right solution will intelligently link your documents and data to the transactions and activities in other applications. It will even present that information to them while they stay in the familiar applications they work in every day.

Without needing to flip back-and-forth between various screens and systems, users save time and are able to focus on important tasks instead of manual data entry and corrections. And, with all information updated simultaneously, employees confidently and quickly make decisions knowing they have the most up-to-date information.

A deeper dive

As data changes throughout the day, a robust ECM system synchronizes information in real time with the tasks and activities occurring in your other applications. This guaranteed data exchange is resilient to network disruptions and server connectivity so you have complete trust and confidence that data is current, regardless of where users access it.

No more wasting time verifying or second-guessing information.

With the ability to connect with any and all of your applications, your ECM system should serve as an information hub between your organization’s systems. Instead of relying on outdated, manual integration methods such as exchange of flat files, custom code or scripting, look for simple configuration methods.

These integrations should also be fully supported, maintained, and upgraded regularly.

That way, when you add new applications and systems, you have the framework in place to bring them into the loop and connect them with your existing systems. So when choosing new applications, you’re confident that information will still be available organization-wide. Whether it’s Cityworks, Guidewire, core banking solutions, health information management systems or whatever system they rely on every day, users will be able to choose what application they want to stay in, making them more productive.

So make your employees happy. Use the Force, or whatever Soda says. …I mean Yoda. Whatever.

I’m looking forward to reading your comments.

Scoop Skupien is a former radio station mascot. A rabbit, if you really want to know. These days, he's a content marketing manager at Hyland. The author of three books, he’s been writing about tech at Hyland for more than a decade. His industry certifications include CDIA, ecmp, and an MBA.
Scoop Skupien

Scoop Skupien

Scoop Skupien is a former radio station mascot. A rabbit, if you really want to know. These days, he’s a content marketing manager at Hyland. The author of three books,... read more about: Scoop Skupien