2 big lessons we can all learn from “Star Wars: The Force Awakens”


“Chewie, we’re home.”

With those three words, an empire was resurrected. Okay, maybe the wrong word choice there, but you get the point. Tens of millions of people cheered, and they took to the internet to declare their love.

Why is that?

The latest Star Wars film takes us back to the beginning – which was actually the middle. But again, you get the point. The original characters, portrayed by fantastic actors, are back.

Give ‘em what they want

The reason everyone is so excited is because the filmmakers are finally giving us what we want. If you didn’t see them, the second set of films were a letdown. Turns out, we didn’t want to see computer-generated characters with cartoon voices. We wanted real people. We wanted Han, Luke and Leia.

That’s the trick of technology: It can be like going down a rabbit hole, so you have to remember to use it to deliver what your customers want.

For example, you can use technology to integrate important systems so they can share real-time information and give your employees instant access to what they need. That way, they can answer customer questions quickly and knowledgeably.

Because in the end, it’s all about delivering the best service to your customers that you possibly can. And you can’t do that by relying on paper or legacy systems that can’t communicate.

Purchase wisely for now and the future

You also need to be cautious with your purchases. The ease of integration I just spoke of helps ensure your investments are future-proof, because technology never sleeps. But that doesn’t mean you need to embrace everything.

For example, I recently talked with our Vice President of Software Development and he told me about a conversation he had with the CIO of a large university.

“We have 600 systems that I know about, but there are 400 that I didn’t know about,” he said. “I have no idea if anyone uses them.”

Now that’s what I call software sprawl! So purchase and use your technology wisely. Those are two keys to success. Use effective technology to give your customers exactly what they want, not what you want. Sometimes, there’s a big difference.

And not in a galaxy far, far away. Right here. Right now.

Scoop Skupien

Scoop Skupien

Scoop Skupien is a former radio station mascot. A rabbit, if you really want to know. These days, he’s a content marketing manager at Hyland. The author of three books,... read more about: Scoop Skupien