Agile adaptivity powers the competition/innovation trajectory

How easy is it for your organization to make adjustments to your processes to meet the changing demands of customers? What about adapting to meet the needs of your business?

The ability to do so is what Forrester Consulting calls “agile adaptivity” in a new study commissioned by Hyland. The research firm identified four competency pillars as key alignment areas for mature content services strategies:

  1. Agile adaptivity
  2. Intelligent automation
  3. Tailored solutions
  4. Reimagining business models and processes

Out of the four competency pillars, agile adaptivity had the most support, with 87 percent of organizations viewing it as important, or very important, to the success of their content services strategies.

Why? Let’s take a quick look why agile adaptivity is so important.

When customer choice leads to transformation

Today’s consumers enter into business relationships keeping one key tenet in mind: if I’m unhappy, I can always find a product or service that better fills my needs or desires. And in a competitive market, they have many choices.

That’s great for the customer, and it can be transformative for your business, as well, by inspiring a culture of continuous innovation.

Many customer needs and desires are fueled by technology trends that set new expectations for speed of service and accessibility. In fact, Forrester’s survey of 354 ECM decision makers in the U.S., the U.K. and Australia flagged several trends that are leading organizations to ‘completely’ or ‘significantly’ evolve their content management approach:

  • Cloud computing: 77 percent
  • Mobile apps/devices: 69 percent
  • Automation: 66 percent
  • Empowered customers: 66 percent
  • Agile development: 62 percent

Inspiration backed by technology

The inspiration to continuously innovate, however, requires technology that is built with agility and adaptivity in mind, a description that does not apply to the “heavy-footprint and disjointed ECM suites” of the past, says Forrester. That’s why many companies are taking a different approach to content services.

To modernize, some organizations have turned to content services: granular capabilities and APIs, often delivered in a flexible software platform, that allow developers and designers to create document- or process-rich content applications.

Forrester: Content at Your Service, 2019

Content services embody the pillar of agile adaptivity, as they are built to be flexible capabilities that you can invest in as needed for a customized approach based on your organization’s needs. A content services platform, however your organization chooses to customize it, supports deployment in the cloud, on-premises or through a hybrid approach.

Are you on the trajectory?

If your organization is still considering making the ECM-to-content-services switch, consider this: organizations that have already transitioned plan to put an average of $2 million into continuing their content services strategies over the next year. They understand the value it’s delivering, and they’re taking it to the next level.

Whether or not your organization needs to be concerned about being left behind in the competition/innovation trajectory may partially depend on how advanced your industry is overall. But regardless of industry, customers are increasingly carrying the torch and pushing for better experiences wherever and whenever they want to do business with you.

Will your organization have the agility to respond and adapt?

To find out more about the four competency pillars, including agile adaptivity, check out Forrester’s study.

Beth Politsch

Beth Politsch

Beth Politsch is a content strategist and writer for Hyland. She has been writing about subjects that range from interior design and food science to materials science, technology and software for more than a decade. She is a published poet who loves to learn and use her creativity to translate technical subject matter into exciting and engaging content.

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