Live from OTTC13: How Do You Make a Conference Successful? Connect with Your Customers

Connecting with customers is more than providing attendees with a welcoming address and then talking at them for days and days.

As Bill Premier, CEO of Hyland Software, explains, it’s about working with them, side by side, learning their business processes and tailoring your conference to meet their needs.

That’s what makes a conference valuable for everyone involved.

Katie Alberti

Katie Alberti

Katie Alberti is the content marketing manager for product marketing at Hyland. She joined the company in 2012 as a content strategist and spent the last few years focusing on... read more about: Katie Alberti

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