Live from OTTC13: How Do You Make a Conference Successful? Connect with Your Customers
Connecting with customers is more than providing attendees with a welcoming address and then talking at them for days and days.
As Bill Premier, CEO of Hyland Software, explains, it’s about working with them, side by side, learning their business processes and tailoring your conference to meet their needs.
That’s what makes a conference valuable for everyone involved.
