Digitally transforming to thrive @ #AIIM21

digital transformation

There is no arguing that 2020 was a challenging year, sometimes in very unexpected ways. Both at home and at work, we had to adjust to new requirements, solve new problems and establish new processes. Many organizations and their customers had to quickly figure out and master completely new methods of doing business.

It is not surprising then, that this year’s AIIM Conference had a sense of new opportunities for growth coming out of all the transformation and learning that occurred in 2020. Hearing from the attendees at the show, it’s clear they are excited about the new capacity for innovation that their organizations now possess.

So, what were some of the key themes and lessons from #AIIM 21? Here are just a few.

Optimizing for speed and agility

One lesson that most organizations learned in 2020 was how quickly they needed to be able to evolve if they wanted to survive. It seems everything had to be done faster in 2020, including changing direction when needed. And this need for speed and agility does not show signs of diminishing.

Two of the recurring topics in this area throughout the conference were low code and automation. With so many companies accelerating their digital transformations in 2020, industry players recognize the need to create, deploy and change applications faster and implement processes more efficiently to get the job done in an increasingly digital environment.

Throughout the conference, low-code application platforms and robotic process automation tools were clear winners in terms of technology that enables ongoing speed and agility.

Broadening the scope

Another topic of interest was that many organizations found themselves having to take a more holistic view of their information management needs — and ultimately found that to be a good thing. With so many business processes having to go remote last year, it did not take long to realize that having countless disconnected, and sometimes outdated, applications and repositories was an impediment and a liability.

Many organizations took this opportunity to consolidate their technology solutions and maximize the value of their content services platforms.

One of Hyland’s customers, the State of Colorado Department of Transportation, delivered a presentation detailing its success of not simply surviving 2020, but actively enhancing its enterprise architecture and enabling its users with multiple new solutions using Hyland’s content services platform.

remote workforceRe-committing to the customer experience

As digital transformation accelerated over the past year, an unfortunate reality for many companies was an increase in customer churn rates. If businesses were not able to digitize quickly enough and adapt to new needs, requirements and concerns, the customer experience suffered greatly.

That is one of the main reasons there was a renewed focus on the customer experience at this year’s AIIM conference.

As tech stacks continue to grow, companies are looking to ensure they leverage their technology in a way that translates to a better experience for their customers. One place to start is by understanding customer communications and more specifically the role content plays in those communications. The majority of today’s consumers want information to be digital, responsive and accessible from virtually anywhere and on any device. In order to meet these needs, many organizations are exploring technologies such as digital signatures, file sharing and customer communication management to help.

Digitally transforming to ensure success

Having undergone considerable change in technology and processes last year, many organizations emerged poised for ongoing growth and innovation. The above three themes from #AIIM21 showcase just some of the shared lessons and insights.

What the journey forward looks like for your organization depends on your unique requirements. But one thing is clear — the right technology can be an indispensable partner as you digitally transform to thrive in 2021 and beyond.

Want to catch up on Hyland’s sessions and executive keynote from this year’s AIIM conference? Click here to explore.

In her more than 10 (wonderful) years at Hyland, Amanda Ulery has taken on the mission of sharing the business value of Hyland solutions with anyone who will listen. The proud manager of the product marketing team, she has a background in integrated marketing, the stubborn focus (and eye for detail) of an ex-journalist and the goal of helping the world realize how Hyland solutions can truly transform the way we work.
Amanda Ulery

Amanda Ulery

In her more than 10 (wonderful) years at Hyland, Amanda Ulery has taken on the mission of sharing the business value of Hyland solutions with anyone who will listen. The... read more about: Amanda Ulery