What does physical transformation have in common with digital transformation?

About seven years ago, I took on the challenge to transform my physical condition. Believe me, at six feet and 135ish pounds, I could use a transformation.

Over the years, I’ve been a member of eight different fitness centers that have provided eight fairly different experiences. I’ve tried everything from your fancy state-of-the-art facility to your minimal get-the-job-done workout room.

Seven years, eight gyms … what did I learn?

One of my most important takeaways from these experiences was that the people mattered just as much as the equipment. It makes a huge difference when you have someone supporting your fitness progression that imparts confidence, enthusiasm and knowledge.

In my role here at Hyland, I work with transformation stories all the time; except these are the digital transformation stories of enterprises. The power of people is undeniably present here too. Having a trusted technology partner who can advise you on your content services journey promotes quantifiable success in digital transformation. It’s about having the right resources, and understanding how to get the most out of them.

Let’s look at how.

Using the right equipment

First, consider the role of the right equipment in any transformation. In terms of physical transformation, you leverage exercise equipment to develop your muscles in a controlled environment. Your body is made up of a network of muscles that work together or in isolation to perform physical tasks. Each piece of equipment is designed to simulate these physical tasks and activate specific muscles or muscle groups. You can easily mix, match and interchange the equipment to perform an effective full-body exercise that transforms your physical form and capabilities.

In terms of digital transformation, you leverage your content services platform—a network of interconnected applications and capabilities that work together and independently—to automate business tasks and ensure access to the right information at the right time. Transformation opportunities enterprise-wide include areas like contract management, AP invoice processing, and capabilities like case management, content management and intelligent capture.

Much like the availability of equipment at a gym affects your ability to exercise, the robustness of capabilities available within your content services platform, and the ease of interchangeability between them, determines how effectively you can perform as an enterprise – including the productivity of your workforce and the quality of your customer service.

To learn more about what to look for in a content services platform, check out this blog post.

Partnering with the right people

But having access to the right equipment isn’t the whole story. For example, if you are inexperienced with the practice of fitness or fitness equipment itself, you won’t achieve desired results as easily. This is why many modern gym establishments offer physical trainers as well.

Physical trainers are there to help you get the most out of your membership and physical progression. They are the subject matter experts when it comes to understanding fitness and how to develop the many components of your body to achieve desired results using available equipment. They also work with various types of clients in different conditions, resulting in expert methodologies they can replicate and adjust as necessary—so you can meet your fitness goals, regardless of your starting point.

Similarly, there’s more to digital transformation success than the right content services platform. In addition to the right applications and software, organizations can benefit from trusted partners to help guide them on their journeys.

That’s why you need a trusted ‘content services trainer.’ Look for an expert team that knows how to meet organizations where they are and take them where they want to be in their digital transformation journeys; working within the means of each organization to develop capabilities through technology and learned best practices.

These experts should have a track record of helping organizations identify opportunities to develop their content services platforms and get the most out of their digital transformations.

Your trainers also need to be experienced enough to understand what your business needs to thrive in your industry, as well as which solutions are needed to achieve desired outcomes and how best to deliver them. For example, Hyland’s Global Services team has an extensive background working with thousands of customers of all sizes, from different industries and technological backgrounds. Our experts also have experience troubleshooting solutions and business processes in every industry we serve.

They have, in turn, cultivated proven methodologies for offerings like implementation, conversion and enterprise consulting. Like an expert trainer, we replicate and adjust these offerings, among many others, specifically for every organization we partner with based on their individual goals and abilities.

What matters is at the core

All transformations, digital or physical, are the same at the very core. Having all of the equipment to transform is great, but experienced guidance and support can dramatically change the pace and success of desired outcomes. It most certainly did for me. Having my fitness-savvy friend step in as a workout buddy for just a few months proved to be one of the most pivotal periods of my entire transformation.

Consider how your content services platform vendor can be your digital transformation trainer, partnering with you to unlock the inner beast of your solution.

Oh, and if you’re wondering about me, my seven-year transformation has been very successful! I am now a 6’2, close-to-200-pound lean, mean, burger-crushing machine!

Taylor Joffrion

Taylor Joffrion

A graduate of Case Western Reserve University, Taylor Joffrion is a Product Marketing Specialist at Hyland.

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