AIIM18: Are you ready for the new era of content services?

Digital transformation isn’t a new topic for AIIM Conference attendees. In fact, it’s been the central theme for the past several years. And this year is no different.

The content management landscape is evolving, reflecting the new ways organizations collect, manage and interact with information as well as the increasing user demand for content via on-demand, tailored and contextual experiences.

As a result, the enterprise content management (ECM) capabilities of the past no longer fully reflect the way organizations – and their users – create, use and interact with information. Even with a content management strategy in place, disconnected information silos still abound.

This shift in focus – from the monolithic, central content repository to the emphasis on aggregating content across multiple repositories and putting it to use in meaningful ways – will be central this year at AIIM18.

Not-to-miss sessions

If you’re traveling to San Antonio for the conference and are looking to learn more about the evolution of this industry – reflected by the new term, content services – be sure to check out the following sessions. Don’t worry, if you can’t make it to the conference, we’ll provide live coverage of the event for you right here on The Hyland Blog.

CONTENT SERVICES: CONFUSING OR CRYSTAL CLEAR?

Date: Wednesday, 4/11

Time: 4:30 – 5:15 p.m. (CT)

Location: Roundtable C – Crocket C, Level 4

In 2017, leading analyst firm Gartner pronounced, “ECM is dead” in favor of “content services.” What does this mean for you as an information management pro? Is this shift helping or hindering your career and your company’s progress?

In this roundtable, we’ll discuss what our ECM community needs to do to evolve with the changing information management landscape. We’ll also share hot-off-the-press stats from a recent AIIM study on the matter.

SHERWIN-WILLIAMS: ENTERPRISE-WIDE TRANSFORMATION WITH A PALETTE OF APPLICATIONS

Date: Thursday, 4/12

Time: 10:40 – 11 a.m. (CT)

Location: Breakout Theater 3 (Republic, Level 4)

The Sherwin-Williams Company ingests more than 60K documents per day and has created more than 100 information-centric applications designed to improve experiences for business users and customers alike.

Join Lead Developer Craig Hatfield as he talks about Sherwin’s journey to information management success. Craig will share recommendations on how to combat information silos, partner with business units and work toward a colorful palette of mission-critical applications.

ECM TO CONTENT SERVICES: IT’S JUST HORSES FOR COURSES

Date: Thursday, 4/12

Time: 12:05 – 12:50 p.m.

Location: Breakout Theater 2 (Texas Ballroom D, Level 4)

The shifting technology landscape is directly impacting the ECM market – in the way content is created, used and shared, and in the experiences users and customers expect. Is it possible for ECM to again be on the cutting edge after long being viewed as an outdated technology dream?

We believe it is. Learn how embracing a content services vision can help us as information pros think differently about the solutions we deliver. Explore how to take the reins with technology decisions and gallop your way to success.

If you’re headed to San Antonio for the conference, we hope to see you at one (or all!) of these sessions. Please swing by the Hyland booth to talk content services – or anything regarding your digital transformation initiatives.

You can even schedule time to view a demo of our software. And, you may just win one of our giveaways, including an Amazon Echo, an Apple iWatch and iPad Mini, or a pair of Bose headphones.

Will we see you at AIIM18? What are you looking forward to about this year’s event?

Tell us about it below or stop by and see us at our booth, #26R. For those not attending, watch here on The Hyland Blog for live blog posts from the conference floor.

Katie Alberti

Katie Alberti

Katie Alberti is the content marketing manager for product marketing at Hyland. She joined the company in 2012 as a content strategist and spent the last few years focusing on marketing OnBase for back office departments. Prior to joining Hyland, Katie was a writer and reporter for nearly 10 years, covering state and local news. She received her bachelor’s degree in magazine journalism from Kent State University as well as her master of arts in teaching, integrated language arts curriculum and instruction.

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