What do #CommunityLIVE, IT and Coulrophobia have in common?

I’m sure we all know someone who has it. Maybe you yourself suffer from it. Informal studies estimate that nearly 12 percent of the population is afflicted. So, then, what is coulrophobia and what on Earth does it have to do with CommunityLIVE?

Coulrophobia is defined as the abnormal and irrational fear of clowns. And with this weekend’s motion picture release of IT, an updated version based on the famous Stephen King novel featuring the terrifying Pennywise the Dancing Clown, you’re bound to experience—or at least hear more about—coulrophobia.

Now that I’ve conjured up creepy images of clowns and nearly ruined your day (or night), let me explain my long, roundabout way of comparing this to CommunityLIVE. In my spare time, I freelance write for a horror movie review site called scaretissue.com.

Moreover, I had the privilege of catching the first showing of IT last night in order to write my review. Afterward, it had me thinking about updated versions of things and evolving stories to adapt to current times. This version of IT is not the first. Nor will it likely be the last. With each version, the audience craves more and, if done well, gets more.

Were they not able to give the audience what it craves, then the story would no longer be viable – it would wash away in the storm drain and not float down there.

Evolution, based on your feedback

CommunityLIVE is no stranger to evolving with the times to meet the growing needs of its audience. If we didn’t adapt and adjust the content of the show, there would be no incentive to come back year after year. And we didn’t build the greatest user conference in the ECM space by sticking with the status quo.

Born as the OnBase Training & Technology Conference, this incredible gathering of OnBase professionals has had numerous iterations. It was OTTC for many years. And like King’s original novel IT did for this version of the movie, OTTC really laid the foundation and the success story for our user conferences. It showed us what our attendees wanted to see and hear.

Next, it evolved into CommunityLIVE. Using the foundation built at OTTC, we decided to enhance our attendee experience and create a name that truly reflects how the folks who attend feel—like a community. To introduce the evolution, we didn’t have Tim Curry haunting the hallways or anything like that, but we did have Hyland President and CEO Bill Priemer rocking out on his guitar on stage.

Don’t be afraid of strangers

Now we come to CommunityLIVE 2017. What has changed? What does this iteration look like?

Well, for one, we are welcoming our friends from ShareBase and AirBase. Our LawLogix pals will be in attendance as well. Even some of our new Perceptive customers will be visiting us.

Secondly, we have more content than ever. You really do have the opportunity to customize this conference and tailor it to your needs and those of your organization. Next, you can talk to strangers. Not a clown, per se, but you can network with your peers and learn how they are using the various software at their company—with a chance to gain best practices, tips and tricks.

Lastly, you can give us your feedback on the software. User community feedback drives almost all of our enhancements. We want to hear what you have to say.

Be sure to take advantage of the latest iteration of Hyland’s user conference, CommunityLIVE 2017. We strive to keep you coming back each year by updating and evolving our conference.

Oh, and don’t worry, the closest thing we have to clowns at CommunityLIVE this year, besides myself, is our Guinness World Record winning juggling duo, The Passing Zone.

P.S. For the remaining 88 percent who do not suffer from coulrophobia, or even those who do but still enjoy a great horror film, the new IT is a must-see movie!

Mike Satterthwaite

Mike has spent his entire eight years with Hyland, creator of OnBase, providing marketing assistance for the partner ecosystem. Currently, he works with some of our largest integration and hardware partners as the Alliance Partner Marketing Manager, spreading the OnBase gospel to whomever will listen. Prior to that, he worked exclusively with our value-add resellers making them the best OnBase marketers they could be. Mike graduated from Denison University with a B.A. in Economics and from Case Western Reserve University Weatherhead School of Management with an M.B.A. in Marketing & Finance. When he’s not inspiring Hyland’s strategic alliance partners, he enjoys spending time with his wife and two kids, the occasional round of golf and blogging about horror movies.

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