The Alamo and 5 other things I won’t forget after 1 day at COLLABORATE19

Hello from San Antonio!

Hyland is here in booth #236 at the COLLABORATE19 conference this week, where more than 1,500 Oracle end users, IT experts and consultants have gathered to discuss the latest in Oracle technology and applications.

This is my first visit to San Antonio and my first time at COLLABORATE. But Hyland and Oracle go way back. We’ve been an Oracle Gold Partner for years, helping organizations enhance their ERPs like JD Edwards, E-Business Suite and PeopleSoft with efficiency-boosting content services and intelligent automation.

Between the conference and visiting a new city, there was a lot to take in during my first day here. For example, did you know that San Antonio is the 7th largest city in the U.S.? And according to my Uber driver, is about to overtake Phoenix, AZ as number six?

Besides local fun facts, I’ve also been gathering the major themes and trends dominating the Oracle space.

5 key takeaways

Here are five things, besides the Alamo, that I’ll be remembering from COLLABORATE19:

1. You are not as influential as you think you are

So says Stacey Hanke, author, communication coach and public speaker. In her keynote speech, Hanke reminded the audience that what our listeners actually see and hear from us may not be what we believe to be true.

If IT leaders want to influence their teams, organizations, or industry, they need to find out how they are truly perceived by their audience and adapt their messaging accordingly. This takes self-awareness, seeking honest feedback about their communication style, and above all, being consistent.

You never want to leave people guessing about which version of you will show up each day. (Easier said than done. We all get hangry sometimes!)

Like any organization cares about their brand, IT leaders need to be consistent with their personal brand as well. That’s how you build up brand loyalty, and ultimately, influence.

2. Personalization over customization

Krishna Muthuperumal, director of enterprise applications at Martin Marrietta discussed how his organization is using JD Edwards EnterpriseOne UX One to create persona-based UI experiences for departments like sales and HR. Instead of making end users navigate through an entire application to perform one or two specific functions, Martin Marietta is tailoring UIs and screens to specific roles, easily directing end users to perform the tasks they need to for their roles, and when.

Even better, the organization’s JD Edwards system allows it to do so without burdening IT resources with hours of custom development and coding. Low-code personalization enables simplification – for both IT and business users. And that simplification drives the efficiency and cost savings organizations crave.

3. Govern your bots

By 2025, experts forecast that the robotic process automation market will be more than $3 billion. From supply chain to finance, HR and operations, more and more departments are turning to RPA to improve process efficiency. But these projects don’t come without risks.

As the spotlight on RPA intensifies, so will oversight. Audit and compliance authorities have taken an increased interest in these solutions, especially where personal and financial data is involved. And there are many questions.

Who is managing and monitoring the bots? What program is in place to enforce your rules? Who has access?

Do we need to call Will Smith?

Should risk and oversight scare you off from RPA projects? Absolutely not. Just be sure your project prioritizes the appropriate governance, controls, and documentation to ensure that the tasks your bots are performing remain consistent and accurate.

4. Insight drives better customer experiences

Data is everywhere, and many companies are so encumbered by the maintenance and storage of that data, they can’t derive any real value – or actual information – from it.

Derek Hayden, VP of application development for OUTFRONT Media shared his company’s story of data consolidation. By consolidating multiple databases into a single automated data warehouse, the outdoor advertising provider was finally able sort through and analyze all of its information. OUTFRONT then fed that into intuitive dashboards, which enabled it to provide clients with better insight into how people were viewing and engaging with their ads. The additional insight helps clients make more strategic decisions about their ad strategy and optimizes media buys.

As data transparency increases, reporting and analytics will play an increasingly important role in all business functions. Real-time insights into the performance of products, processes, projects, etc. will further drive decision-making and create better internal and external customer experiences.

5. AP automation can boost the ROI of your Oracle ERP

Your Oracle ERP is ideal for recording, managing, and protecting financial data and operations. But you can do more to optimize finance processes like Accounts Payable.

Manual data entry, exception handling, and physical file management are still slowing down many AP departments. Integrating your Oracle ERP system with AP automation creates the perfect combination of IT solutions to accelerate these time-consuming tasks and truly transform operations for your AP department.

Meanwhile, adding AP automation to your ERP can extend the value of that core IT investment by lowering AP’s cost-per-invoice and increasing invoice processing efficiency and visibility for AP teams.

There’s still time!

I can’t wait to see what new Oracle insights and San Antonio sights the rest of the week brings.

If you’re at COLLABORATE19, drop by booth #236 and talk to us about what new things you’ve been learning!

Danielle Simer

Danielle Simer

Danielle Simer is a marketing portfolio manager at Hyland. Her mission is to share best practices and evangelize the power of enterprise content management (ECM) as a tool to automate paper-based processes and improve operations across accounting and finance, human resources, and contract management. Danielle joined Hyland after more than six years with a research and advisory firm devoted to helping senior executives manage their departments and teams more effectively. She received her bachelor’s degree from The Ohio State University and her MBA from Georgetown University’s McDonough School of Business.

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